Peruvian produce multinational Camposol has announced marketing plans for the 2,000 metric tons (MT) of blueberries it expects to ship this year to Europe, the U.S. and Asia.
In a release, the company said it would be sending 55% of its blueberries to the U.S., followed by 25% to Europe and 15% to Asia.
On the old contintent, the company will be focusing particular efforts on the markets of Germany and the U.K.
“A considerable part of Camposol’s marketing budget for this year has been dedicated to developing promotional activities for Camposol’s blueberry brand,” the company said.
“In-store tastings for two large German retail chains are being coordinated and scheduled to begin as of October. The aim is to introduce Camposol’s blueberry brand as the primary reference of quality and flavor.”
Meanwhile, tasting panels will also be developed with consumers in the U.K. to gauge the positioning of the Peruvian varieties’ flavor compared to their Argentine and Uruguayan competition.
“This benchmarking will serve as a guide for the introduction of this product in a major market such as the UK and also as a guide for the future development of Camposol’s blueberry business, adapting the produce to the latest trends in international markets,” the release said.
While 2,000MT represents a 150% rise exports on 2013, it is still only one fifteenth of the production expected once significant planting investments come to fruition in the coming years.
Last year, Camposol became an important direct supplier to major retail chains like Walmart in the U.S. and Morrisons in the U.K., while it has also been working with large distributors like Driscoll’s, Oppy and Gourmet Trading.
09/25/2014
Fresh Fruit Portal
