Proarándanos: This campaign has been marked by significant logistical challenges

According to the latest report from Proarándanos regarding the performance of the Peruvian blueberry industry, up to week 3 of this year, 293,512 tons of blueberries have been exported to different international markets, which is equivalent to 48% more compared to the previous campaign. 89% of this total corresponds to conventional blueberries and the remaining 11% is organic blueberries, equivalent to 33 thousand tons.

As for the main destinations, the United States market remains in first place, with exports of 157 thousand tons, equivalent to 54% of the total. Followed by Europe with 73 thousand tons (25%), China with 37 thousand tons (13%), the United Kingdom with 14 thousand tons (5%); and finally, other destinations (20 countries), to which 12 thousand tons have been exported, equivalent to 4% of the total.

The Peruvian offer has a wide variety of varieties, however, the Ventura variety dominates the market preferences and Biloxi has not yet disappeared completely. For the United States, the main market, the 3 main varieties are Ventura with 25% of the total exported to that destination; Biloxi with 17% and Sekoya Pop with 13%.

For the European market, the figure is similar, with its 3 main varieties being Ventura, with 47%, Biloxi with 16% and Sekoya Pop with 8%.

For China, the most exported variety is Sekoya Pop with 23%, followed by Ventura with 20% and Mágica with 18%. For the United Kingdom, the most exported variety is Ventura with 27%, followed by Rocío with 22% and in third place, Sekoya Pop with 14%.

Finally, for the “other destinations” conglomerate, the main varieties are Ventura, with 15%, ARANA with 13% and Sekoya Pop with 13%.

Within the producing regions, the top 5 export departments to date are: La Libertad with 51% of shipments, Lambayeque with 23%, Ica with 11%, Lima with 7% and Ancash with 5%. Together they account for 98% of the total volume exported by the Peruvian blueberry industry, the remaining 2% is divided between Piura, Moquegua and Arequipa.

According to Proarándanos, the projections for total fresh blueberry shipments for the current 2024/2025 campaign will be close to a total volume of 312,195 tons, which means a variation of -3.6% in relation to the previous estimate made in December, which projected 323,928 tons. It should be noted that Peru’s blueberry campaign is considered from May to April of the following year.

22.01.2025

Source: Blueberriesconsulting.com