Naturipe Farms has launched its #EatTheRainbow Recipe Challenge promoting blueberries and strawberries through Aug. 16. The campaign started July 13.
The grower-shipper is partnering with five food bloggers who will create a full day, part menu with a rainbow color theme, according to a news release.
Participating blogs are This Gal Cooks, Spoonful of Flavor, Recipe Runner, Healthy Nibbles & Bits and Beyond Frosting.
Each week, Naturipe and the bloggers will feature a new berry recipe on their blogs and social media platforms. Upcoming topics include:
• July 20-26, salad themed orange;
• July 27 to Aug. 2, dinner themed yellow;
• Aug. 3-9, dessert themed green; and
• Aug. 10-16, beverage themed blue or purple.
At the end of the promotion, the blogger recipes will compete for a chance to win Sur La Table gift cards. Consumers will determine the winner by voting for their favorite #EatTheRainbow recipe via Naturipe’s Facebook page.
Naturipe and the bloggers will host a Twitter party Aug. 17 at 9 p.m. Easter. The RSVP is at http://tweetvite.com/event/eattherainbow.
“This promotion has been fun to work on because our bloggers love the challenge and consumers love having new, out-of-the-box recipes to try,” said Kyla Oberman, Naturipe director of marketing, said in the release. “While domestic berries have been in the market for a few months, they are at their peak during the summer. By encouraging different usage ideas and new recipes such as this, consumers are inclined to keep fresh berries on their grocery lists.”
07/17/2015
The Packer
