About USHBC
The blueberry industry has been built through collaboration. As we move into a new era of innovation, collaboration remains critical for growing the value of blueberries and selling more of them around the world.
Our Mission
To grow consumer demand for blueberries by uniting industry stakeholders through research, promotions and resources that strengthen their ability to compete in the global marketplace.
As a grower-driven organization, together we are investing in:
Collaboration to benefit all value-chain partners
Data and measurement to ensure impact and inform strategy
Educational resources to share knowledge
Innovation to drive our next phase of growth and create new opportunities
Health research to provide content that drives value